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This position supports the work of the YMCA of the Rockies, which operates a mission-based family and group conference and retreat center, serving more than 225,000 guests) annually. The Marketing Manager will work with the Marketing Team to develop effective strategies to promote YMCA of the Rockies (Estes Park Center, Snow Mountain Ranch, and Camp Chief Ouray) through ideation, implementation, and tracking of our paid media programs. The Marketing Manager will also serve as marketing and communications lead for Snow Mountain Ranch, maintaining relationships with internal stakeholders and working closely with their associated teams and visiting media guests. This position will also function as part of our crisis communications response team. 


We firmly believe in our mission of putting Christian principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body for all. YMCA of the Rockies staff are key players in helping cultivate an environment of healthy living, youth development, and community impact on our breathtaking properties outside Rocky Mountain National Park. This is a place where nature inspires and staff lead with heart. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests and staff. The work each staff member does matters. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other. 


  • Lead and support implementation of YMCA of the Rockies paid marketing strategies 
  • Innovate seasonal campaigns to boost booking and membership goals and drive revenue 
  • Measure and optimize our paid marketing using various dashboards and analytics 
  • Manage media and agency partnerships 
  • Serve as marketing team’s point person for all things Snow Mountain Ranch for internal stakeholders and media  
  • Write advertising, website, and social media copy 
  • Collaborate with Social Media Strategist to ensure external communications and social media content align.  
  • Possess a geek-level obsession with KPIs and an ability to make strategic, data-based decisions  
  • Ensure all marketing materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards. 
  • Function as part of the Association Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees. 
  • Work with staff to continually develop marketing programs and advertising packages that further the mission of the YMCA of the Rockies. 
  • Possess a valid, USA state issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles 
  • Possess stamina to work in the work environment described herein. 


  • Three years of experience in a marketing / communications role in the hospitality industry  
  • Top-notch writing, editing and proofreading skills 
  • Passion for and mastery of paid media programs 
  • Creative prowess to establish and drive marketing and communications strategies to reach specific audiences 
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising 
  • Photography and/or graphic design experience, a plus  
  • Self-driven and able to navigate fast-moving, complicated environments 
  • Ability to juggle and prioritize multiple tasks to meet deadlines 
  • Ability to develop positive, supportive, and effective working relationships with internal and external stakeholders 
  • Must comply with Association service principles and service standards 
  • Possess a valid, USA state issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles 
  • Ability to work cooperatively with others in a diverse environment 
  • Support the Association safety program 
  • Promote safe work practices and a safe environment for guests, members and staff 
  • Other marketing and communications duties assigned  


  • Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions 
  • Uphold the YMCA of the Rockies Mission, policies, and programs. 
  • Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional. 
  • Support the YMCA of the Rockies safety program. Promote safe work practices and a safe environment for guests, members, and staff. 
  • Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community. 
  • Attend required abuse risk management training and report suspicious or inappropriate behaviors and policy violations. 
  • Commitment to diversity, equity, inclusion and antiracism is required. 
  • Must meet acceptable criminal background check standards. 
  • All other duties as assigned. 


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.   

  • Occasional lifting of boxes, equipment equal to 30 pounds. 
  • Working in an office environment with a variety of staff from other departments. 
  • Some outdoor presence required for events, photo and video shoots, media coverage. 
  • Flexible schedule and routine required to respond to demands of position. 
Note: Employees are held accountable for all duties of this job. 
This job description is not intended to be an exhaustive list of all duties, responsibilities, 
or qualifications associated with the job. 


  • Health, dental, and life insurance
  • Generous PTO/Vacation
  • Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
  • Employer owned rental housing may be available nearby - Contact Human Resources for more information
  • YMCA of the Rockies membership
  • Discounted childcare, summer day camp, and summer overnight camp
  • Discounted nights at YMCA of the Rockies lodges for friends & family
  • Ski and golf passes to nearby resorts & courses
  • Free or discounted gear rentals for outdoor adventures
  • View all YMCA of the Rockies employee perks by visiting here
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