Job Description

Job Details
Experienced
Snow Mountain Ranch - Granby, CO
Full Time
4 Year Degree
$48,000.00 - $56,000.00 Salary/year
Negligible
Day
Marketing

POSITION SUMMARY:

This position supports the work of YMCA of the Rockies - Snow Mountain Ranch, which operates a mission-based family and group conference and retreat center, serving more than 50,000 guests annually. The Marketing Manager - Snow Mountain Ranch is primarily responsible for marketing support for projects that promote the growth of the Association; works as a team member to support the Snow Mountain Ranch brand; is responsible for meeting YMCA of the Rockies’ Marketing & Communications goals and for the design and execution of all Snow Mountain Ranch marketing materials. The Marketing Manager - Snow Mountain Ranch also functions as part of the Association Crisis Communications team.

OUR MISSION AND CULTURE: We firmly believe in our mission of putting Christian principles into practice through programs, staff, and facilities in an environment that builds a healthy spirit, mind, and body for all. We are committed to being welcoming to all people and to making a difference in the lives of our
members, guests, and staff. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.

ESSENTIAL FUNCTIONS:

  • Plan and implement a comprehensive traditional and non-traditional media strategy.
  • Ensure Snow Mountain Ranch marketing and other materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards.
  • Work with graphic designers and web design professionals to implement a "bringing together family and friends" feel in marketing materials.
  • Write copy for blog/website/print ads reflecting the "YMCA voice."
  • Maintain flow of work to keep printed publications on time, accurate and within budget.
  • Work with contracted public relations representatives to ensure maximum exposure for Snow Mountain Ranch.
  • Assist with specific marketing/program initiatives as determined by business/industry environment.
  • Function as part of the Association Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees.
  • Coordinate and oversee photography assets, video production and media libraries for the Association.
  • Manage presence at relevant family events and group sales trade shows.
  • Develop and maintain professional relationships with other marketing and communications professionals in the Grand County area.
  • Track, measure and report out effectiveness of marketing initiatives.
  • Present current marketing strategies to key staff and board members, when requested.
  • Work with Estes Park Center staff to develop and promote packages that further the mission of the YMCA of the Rockies.
  • Work with Camp Chief Ouray leadership to promote camp programs and support camp marketing initiatives.

REQUIREMENTS/QUALIFICATIONS:

  • Undergraduate degree in marketing, business or a related field.
  • Two to five years of previous marketing experience in the workplace.
  • Ability to navigate online content management systems.
  • Knowledge of computer programs including Photoshop, Publisher, Word, Excel and PowerPoint.
  • Strong English writing skills; published work a plus.
  • Intermediate to advanced knowledge of and experience with social media platforms.
  • Direct experience with customer engagement.
  • Knowledge of and/or interest in the hospitality industry.
  • Experience working with multiple vendors.
  • Must be available to work weekends, evenings and holidays as needed, and requires both regional and overnight travel as requested.
  • Must possess a valid, USA state-issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.
  • Ability to work cooperatively with others in a diverse environment.
  • All other duties as assigned.

GENERAL YMCA REQUIREMENTS:

  • Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions
  • Uphold the YMCA of the Rockies Mission, policies and programs.
  • Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.
  • Support the YMCA of the Rockies safety program. Promote safe work practices and a safe environment for guests, members, and staff.
  • Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community.
  • Must meet acceptable criminal background check standards.

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  • Occasional lifting of boxes, equipment equal to 30 pounds.
  • Working in an office environment with a variety of staff from other departments.
  • Some outdoor presence required for events, photo and video shoots, media coverage.
  • Flexible schedule and routine required to respond to demands of position.

Note: Employees are held accountable for all duties of this job.
This job description is not intended to be an exhaustive list of all duties, responsibilities,
or qualifications associated with the job.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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